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WHAT I BELIEVE IN

Build with empathy and purpose

Clarity over complexity

Good tech deserves great UX

Products should create joy or solve pain
Born in Egypt.
Raised in Tunisia.
Living in Germany since 2010.
I’ve spent the past 10+ years turning my curiosity into impact – across industries like logistics, fintech, and e-commerce. I’ve launched startups, led product teams, and helped companies generate millions in revenue while staying user-focused and human-centered.
What drives me is the belief that good products improve lives. And that building with empathy, intention, and strategy is how real change happens.
When I’m not creating, you’ll find me practicing kickboxing, cooking something Mediterranean, or exploring the world with my family.
Turn your vision into a winning product
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